Quote:
Originally Posted by calvinawe
really cool! 2 questions though:
- does the increased amount of purchases outnumber the groceries delivery fee (manhours, fuel)?
- coming to think of it, it may broadly affect their offline sales
apart from that, it's a pretty neat idea
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Well I think it will reduce a lot of operational overhead costs (rent, shopping space, employment costs) while for sure the delivery and logistic operations will become more intensive.
From an advertisement point of view this brings huge advantages for advertisers. Imagine you can rent time blocks to project your campaigns on big interactive (touch) screens in subway stations. This will be a live showroom of your shop where you can reach you (new) consumers.
This vid is a great example how the future will look like in terms of digital advertisement
