Quote:
Originally Posted by Horny Dude
They should have taken the money and ran. There are so many coupon sites hitting the market now a days, the market reach for them is getting smaller.
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It's more than that. They have a MASSIVE call center to target small businesses, feet on the ground and a huge email database of potential customers. Reach is the least of their concerns.
The business model is what's going to fuck them over in the end. It needs to change, adapt, evolve.
Business owners get fucked. For most of them it's just not worth it. They are in most cases letting product/services out the door for 50% of it's worth. They are taking on all of the risk. Groupon takes on 0 of the risk. And all for what? A chance that some coupon hound might be a returning customer? How many visits will that customer have to make for them to recoup their money? Definitely more than just one follow up visit.
<cliches>Companies are starting to realize that not all that glitters is gold. In this case it's shit. The shit end of the stick. </cliches>