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Free members, how much value do they have?
I have a site that gets a couple hundred free joins a day, I collect basic info: ip, email, name, age, location. I don't mail them, I should but mailing is one thing I've never learned about and from what little I know, I know I need to know a lot more to do it correctly. So other than up sells I am making on the site and trying out some api's to send the info to, I am not maximizing what I could be making off of what I think is pretty valuable data.
This hasn't been something I've spent a lot of time and been too busy with other projects however if I could increase the revenue this site makes I would give it more attention and would increase the traffic to it.
What is this data worth if I was to sell it and/or the site at some point? How much of a value would you place on 1 free member, .02, .05, .25, .50. $1.00 etc ???
Any suggestions on an easy way to monetize it other than plugging in some API's?
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ICQ: 86364801 Email: will [at] innovativeassets [dot] com
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