Originally Posted by Diomed

There are too many variances. You will never get an accurate answer until you go trial and error on a decent sized portion. The only thing that might have a solid value is how much you could sell the free members for. But even then you have to establish a base productivity.

Probably worth more to you than someone else, so think of an easy way to filter/funnel them into different categories and expose them to what they want. Some e-mail campaigns can be very profitable, but I would try to avoid them and get the exposure in a different site related way.

I always go for the smaller demo, some think it's wasteful. But to me it's an easy way to identify quickly who will spend their money.

Btw, you still in New Orleans?