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When discussing Obama's "color", keep in mind, he's roughly 1/2 "white" as well.
As for skin color mattering ... about 90% of all voters who identify themselves as "black" voted for Obama; many acknowledging the main reason being his skin color.
People who control the money tend to prefer Republicans, and with the current Republican candidates looking so weak, it makes sense they'd suddenly vault a lesser known "black" candidate Herman Cain into the party nomination mix as a hedge in case the other nominees don't pan out.
Remember the stat I mentioned above ... the "black" vote, while less significant these days, is still sizable ... as of now, Obama, assuming he runs again, will likely garner much of that vote - of the current crop of potential GOP nominees, only Cain has a shot of significantly cutting into Obama's "black" vote margin.
In short, Herman Cain is a smart hedge by the GOP; the power-elite who ultimately influences who gets to run for President ... as Ross Perot found out the hard way - read up on how his campaign was derailed when it appeared he could potentially win over the "selected" major party candidates.
Ron
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