AAPL DITM Leaps (
http://valueinvestingcenter.com/2010...-price-stocks/) make up approximately 60% of my portfolio and I use them write calls every month.
Jay -You should look into covered calls. Easy money. I just sold OCT $400 strikes earlier this week for nearly $2K.
Also - A friend of mine who wrote a book titled Laughing At Wall Street that's scheduled to be published this November has about 100% of his portfolio in AAPL. He thinks there is still approximately 2 or so years of growth left. Click the book cover on this site to get to his website.
http://www.etfsdefined.com/