Google's PPC rates are going up. As a whole. According to Barron's blog, a financial analyst at BCG changed Google's rating to BUY due to this revenue enhancing move. Great news for keyword farmers, domain parkers, etc?
Source:
http://blogs.barrons.com/techtraderd...-click-prices/
Quote:
Gillis expects 12% growth in click pricing in Q3, the same as Q2, and thinks it will continue above 10% this quarter.
Gillis is modeling $7.5 billion in revenue for Q3, and $9.05 per share in profit. That is above the consensus estimate of $7.21 billion and $8.74 per share.
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