Wiki says it best: A credit union is a cooperative financial institution that is owned and controlled by its members and operated for the purpose of promoting thrift, providing credit at competitive rates, and providing other financial services to its members.[1][2][3] Many credit unions exist to further community development[4] or sustainable international development on a local level.[5]
The idea is that your money will be spread around locally to local businesses, charities, etc... improving your community instead of going to a national or international bank where your money is used who knows where. Smaller also allows them to be a little more competitive in some areas and also have better customer service. You might not get all of the same perks as a national bank.
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