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Nothing is free, especially money. Legal, Bandwidth, Employees... I know people who have tried to start their own ground up hosting companies and they end up saving by dropping there servers and sublet from the big boys. Lets face it, its easier (and cheaper) to upgrade bandwidth when you are buying hundreds of fibers instead of the few that you will need to get going.
The shared hosting market is saturated, and all of the business is full of gimicks. People looking for an easy buck. Want to make an easy buck? If this is your attitude then you already failed.
Edit: Example that the cost of the server will be CHEAPER then the cost of backing that server up!
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