The stock market isn't an accurate reflection of how the economy is doing. When a company lays off employees their stock goes up because labor is the most expensive cost of doing business.
It's probably some kind of gigantic pump and dump scheme. They'll probably get rid of their shares right before the market tanks again leaving a shitload of people with no money in their pension and 401ks while they hop on a jet to the Cayman Islands where they have their un-taxed fortunes stashed away. wouldn't surprise me.
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