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The key isn't in the traffic, not in the price f a join. It's about conversion ratios and retention.
Let's say they pay $5 a month to affiliates. But the average membership is 12 months and conversion ratios is 1-200. On a mainstream porn product that could be loads of traffic, lots of them buying and staying for a long time.
Better than the one off $50 where 1-500 convert or 50% rev share on 2 months at $30?
They are obviously making money. So they must be doing something right.
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