You could go outside the typical hard extreme porn box and make it a reference site for things that have been banned throughout the world. For example:
Movies banned at one time:
Cannibal Holocaust:
Faces of Death:
Albums banned (either for coverart or content):
BodyCount (for song "Cop Killer":
Cannibal Corpse - Butchered at Birth (album cover):
Censored:
Uncensored
Cannibal Corpse - Tomb of the Mutilated:
Censored:
Uncensored:
Anyway, compile a list of things like those that have been banned, with blurbs about each. Draw in some traffic not normally for the gagging, extreme facials, but obviously with morbid tastes, and then throw up banners and whatnot to promote the extreme porn. But don't go overboard with the banners...if you make it too "porny," they probably won't stick around on the site.
Goddamn, I wish I would have thought of regging that domain.