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It's impossible to say what "people" or "surfers" want because there's no such thing as a collective mind or brain. Individuals are all different and want different things. There's no one-size-fits-all approach. Certain groups of individuals will prefer similar things. Hence the existence of different niches.
Also take into account that people could mean different things when they tell you your content is too good or too professional.
Personally, I hate scripted and edited scenes, but I love details, I love HD. So while I hate the "professional acting", I love professional image quality.
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