When all hosts start offer pretty much the same thing, the two big x factors are:
Speed and Support.
We have one of the fastest networks on the internet yet by a shared host.
And our support is ran by real experienced super bad ass webmasters that will help you get your work done when things get tricky.
Check us out!
$3 a month:
http://www.dwhs.net/web-hosting-plans.htm
10 years as a registered business, A+ BBB, tons of awards (we didn't pay for), and 24 hour free phone, skype, and ticket support.