Quote:
Originally Posted by beaner
I'm not sure what the statistic is but pretty sure Visa would account for over 50% of sales.
The market you cater to is important. For example, 1 site I market to are mainstream companies, the majority use AMEX, then visa, then mastercard. The reason though is many professionals use AMEX because of the cash back incentives.
Porn, the average credit card holder, VISA for sure.
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Quote:
Originally Posted by pompousjohn
Last month on primarily US traffic my roughly 3,000 Merchant Account transactions were almost exactly a third Mastercard and the rest Visa with a half dozen Discover.
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If those numbers are close to being accurate for everyone I can definitely see the importance of visa. Two out of every three porn customers would prefer to pay with visa.
As a consumer with credit cards, visa isn't any more attractive to me than mastercard. Stats of card owners:
Quote:
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Average number of credit cards held by cardholders: 3.5, as of yearend 2008 (Source: "The Survey of Consumer Payment Choice," Federal Reserve Bank of Boston, January 2010)
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Some other stats:
13% more transactions with visa
13 million more visa users
*edit, also spot on John about professionals and their spending on Amex, look at those numbers.