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There are a few different things you can do. You can either redirect the url to a dating sponsor, or have the user fill in a form on your site that sends the information to a dating sponsor(s), or you can do something like a review site listing a few different dating sites with a small write-up on each. I've seen affiliates that are successful with each of the different types. A site with multiple dating site links on it might be good if you aren't sure yet which one will convert best for the type of traffic you have (eg. which niche to focus on - mainstream versus adult versus gay versus ethnic, etc.), just simply redirecting the whole site to a dating sponsor would be the quickest and easiest thing to do.
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Suzanne
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