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My advice is don't go with one, go with many.
Different companies offer different discounts at several times, tune your back end to use the API of the cheapest option automatically. That's what we do, since we put in the work to do it we've increased domain profit by about 30%.
Of course, you need custom coding, otherwise you will be constantly manually checking and updating in your software backend. It's only useful to do if you can automate it.
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