As you probably already know, one of the biggest marketing values FB has to offer is that when you post an update, some of your friends would share it with THEIR friends. Some of those friends would then share it within their circle of friends and so on and so forth. If the content you are sharing is compelling enough, it gets shared like wildfire.
To maximize your branding campaign's chances of going viral, you may have to tweak your social messaging to appeal to friends who have the most "traction" in terms of influence. Figuring which friends to target can be quite tricky, enter this awesome app:
http://thenextweb.com/socialmedia/20...d-on-facebook/
Find out who your most valuable friends are, study their sharing patterns, come up with brand content the appeals to their network. Direct traffic is an obvious benefit but since social signals are factored into SEO nowadays, there are SE optimization benefits as well.
Remember: rifle shots... not shotgun blasts ensure sustainability over the long haul. Marketing, after all, is a marathon... not a sprint.
Enjoy!
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