Originally Posted by V_RocKs

Sad thing though:

Steve went around collecting up all of the domain names he felt were killing his trademark. Said his lawyers forced him to do it...

Back when everyone had domains like:

freetawneestone.com
tawnee-stone.com
tawneestone.net

The SERPS often went something like this:

tawneestone.net
TawneeStone.com
freetawneestone.com
tawnee-stone.com

Notice Steve was #2. That is so fucking hard to do when you are the original site because everybody and their mom (Sleezy) has a gallery they created pointing to your site. So with 100,000 backlinks how do you possibly get outranked?

Anyway... So Steve figured he could capitalize on sales by taking everybody else's domains.

Now when you google his girls you get his domain and then a bunch of tubes.. xtube, xvideos, blah, blah...

So before the top 8 SERPS all pointed to him and he got paid... Now only one points to him and the others point to content thieves... And the surfer sees those sites and figures, why join when its fucking free 9 times over the rest of the way down the page?

So he basically shot himself in the foot as did a lot of other porn sites that thought they'd be clever and act like protecting their brand actually mattered...

They should have been protecting their SERPs, and by extension, their wallets.