I just handed these out to someone in another thread, so I figured I'd make this post and share them more broadly.
Some of these documents are trimmed to exclude proprietary data (profitability.pdf has just its intro, and aeb.pdf has 15 pages trimmed that talk about execution). One is older (traffic-strategy.pdf is from 2005-2006), but feel free to pull anything you can from these and learn.
http://www.edgeprod.com/traffic-strategy.pdf
http://www.edgeprod.com/aeb.pdf
http://www.edgeprod.com/profitability.pdf
Hope these help some people out. After years of using the traffic-strategy document to spin networks out, I can tell you that AEB and traffic-strategy combined is a powerful combination for juicing your sales as an affiliate, or as a sponsor.