I assume you're talking about WordPress.
I don't know what are the $name, $video and $pics variables in your code, but if you have a custom field named 'shots' and you want to display it's value if it exists, then this works:
PHP Code:
<?php
$shots = get_post_meta($post->ID, "shots", true);
if($shots) {
?>
<td><span>Cumshots:</span> <? echo $shots ?></td>
<?php
}
?>