Quote:
Originally Posted by Ruseful
Here are some rough stats surrounding 2 of our sites, DaneJones.com (that has been live since Mid Jan 2012) and Orgasms.xxx (that launched Aug 2011). DaneJones is the .com version of Orgasms.xxx
The following stats are only from our videos that appear on YouPorn and RedTube, however, we do also upload to all the other major tubes.
On YouPorn we have had 94 videos go live since we launched mid Jan 2012.
www.youporn.com/partner/dane-jones
94 videos online
Around 50,000,000 views
Average rating around 90%
Average Video Length 10mins + (NO full scenes)
On RedTube, we have had 62 videos go live, 51 have made their front page since we launched Mid August 2011.
www.redtube.com/orgasmsxxx
62 videos online
Around 71,000,000 views
Average rating 4.6/5 +
Average Video Length 10 mins + (NO full scenes)
Just a fyi, we have had over 900,000 views of just our PROFILE on xHamster http://xhamster.com/user/Ruseful2011
We estimate to get on average around 3 million views a day on all of our videos, for all of our sites, from all of the tubes. The crux of views come in the first 36 hours, but by tagging our clips correctly when uploading, and using strategic keywords in the titles, we show up in a lot more relevant search results from with-in the tubes. That is why we have more views of our videos on RedTube vs YouPorn even with significantly less videos live and RedTube having less daily visitors to its tube than YouPorn.
So, here are our sales stats for all the sites:
We get an average of 1% Click throughs across the tubes on our promo banners for all our sites (30k tube affiliated visitors day on average from the 3m views)
We get around 100,000 unique visitors a day (March 2012 we received 2,980,000 unique visitors to all sites)
95% of our traffic is attributed to the tubes as we only have a tube strategy running right now, we simply do title else to promote the sites for now.
Average 120 new sign ups a day last 7 days (increasing each week)
1:833 ratio
29% of our sales are affiliated
71% of our sales are unaffiliated
$31.24 average transaction value
A ball park figure we use right now for NEW SALES is $1 in revenue per 1,000 tube views, post affiliate payouts. Obviously, this figure is a lot higher when we take into account the re bills, but sites are too new to quote any meaningful numbers to you right now, but they are VERY healthy with not many members cancelling.
Meaning: $25 sale to every 25,000 tube views, no matter what tube the views are on. ( 2 x $30 non affiliated sales and 1 x $15 affiliated sale = $75 for 3 sales = $25 average ) We do not run $1 specials.
As we increase the number of tubes we submit too, our sales rise accordingly with the increased views. Of course, some tubes are better than others but it levels out. Remember, we have a varied niche of content from sensual erotic to the FakeAgent.com so views maybe less on the likes of Lesbea.com but the click throughs are a lot higher. This is a normal trend on the more niche sites you have.
I hope this gives some clarity on the numbers you can expect from the tubes, and this is with a very new network of sites, using the tubes almost exclusively for our exposure.
We have not been very active promoting the sites to affiliates as we have been consumed in shooting content for existing sites, keeping on schedule with our tube strategy and shooting for the 6 new sites planned for launch this year. We are also ramping up the staff accordingly (11 full time staff so far and still recruiting). However, the few affiliates that do promote us do pretty good ratios! And we now have affiliate tools in place for any affiliates to start promoting us, so if you are wanting to promote content that the porn surfer LOVES, then visit the sites in the signature. |
Thanks for taking the time to respond. I certainly won't argue that the numbers you have presented to us are bad. To the contrary they seem extremely good. Some things caught my eye though.
You mention an estimated $1 profit (even after affiliate payouts and not including rebills) in new sales per 1,000 tube views. Now I think that would blow anyone away because that is nothing short of awesome. But then I saw where you mentioned a 1% ctr and a 1:833 ratio. And that just doesn't seem to add up unless there is something I am missing (but please see later where I double or triple the ctr to try to account for typeins too).
10,000 tube views * .01 (1% ctr) = 100 clicks to your website
But you said you have a 1:833 ratio and make $1 from every 1,000 tube views?
But even from the numbers you present it would actually take you approximately 80,000 tube views to make one sale.
80,000 tube views * .01 (1% ctr) = 800 clicks to your site
And you claim a ratio of 1:833 (is that raw or unique by the way? If unique then we probably have to adjust further).
You stated that you estimate that you get 3,000,000 views on all your videos per day from all tubes. Doing the math I come up with the following:
3,000,000 * .01 (1% ctr) = 30,000 raw hits to your site
30,000 / 833 (but is the ratio raw or uniques?) = 36 new sales per day
But in your post you say you average 120 new signups per day. I suppose maybe the discrepancy has something to do with typeins. If we doubled the ctr due to the typeins that would give you 72 new sales per day. If we tripled it that would give you 108 sales per day.
In any even even using the triple ctr of 3% :
3,000,000 * .03 (3% ctr) = 90,000 hits to your sites / 833 (raw or unique?) = 108 new sales per day.
But if you really make $1 per 1,000 tube views that would mean from those 108 new signups and other revenue from the sites you would make $3,000 post affiliate payouts and without taking into account rebills as you state. Are you sure this is correct? It seems rather extraordinary.
Also I kind of question whether you could really be getting that kind of type in traffic just from the tubes. You attribute 95% of all traffic to your tube strategy. At first I thought this was outrageous but then I checked Google and see that it isn't completely crazy. Still I suspect 50-75% might be a little more reasonable. You're also clearly getting traffic from some other sources too.
I need to cut this soon as it's getting long and I have a lot to do on my Sunday but I also have serious doubts that the average pay site is going to see numbers anywhere near this with a tube campaign. If such numbers were typical in places where full scenes are given out freely like candy one would expect other sources which are more conservative with the freebies would be at least as good or better. If that were the case it would be like 1999 all over again and this forum would be flying.
Unfortunately that's just not the case. So it brings me back to my original question: Why isn't the pay site business booming in 2012 if tubes are such a big help in making sales?
The question of a possible association with one of the founders of YouPorn also might be significant too. Now I have no reason to doubt your honesty because from what I see your numbers mostly seem to mesh together correctly. The main thing I question is just some of your assumptions on where all that traffic is really coming from as well as how you have figured up some stats. However it's pretty reasonable to question whether this association which has been spoken of might have afforded you a little "Special treatment" on both YouPorn as well as some other tubes. ;) I just question whether the average pay site owner here on Go Fuck Yourself would do quite as well without the special status.
Another thing I want to point out real quick is that you state you don't give away full scenes. I know most people get this but I want to be sure that some realize that you're not claiming tubes like pornhub being full of stolen content helps make sales for the paysites being victimized (who aren't authorizing others to share the content). You're giving out specially selected promo clips around 10 minutes in length.