Quote:
Originally Posted by signupdamnit
Thus the 1,000,000 video impressions to make one to three sales.
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I second your math, both this and other estimations seem to be surprisingly accurate.
To make sure I checked stats for our Redtube campaign - we submitted about 25 full length videos to them about a couple of years ago to test waters. Those videos accumulated about 50 000 000 views combined which brought us about 100 signups. Which falls right in the middle of your estimation range - 1 signup per 500 000 views. Those members seem to rebill 1 time on average, so for the sake of estimation you can say we make about $1 per 10000 tube views gross.
Stats for our Youporn campaign look no different, just more views and more signups because we submitted more videos to them. What's interesting is that CTR does not seem to depend on anything but the novelty of this particular site or type of content for this particular tube. When there's at least half decent representation available (such as at youporn and redtube which both provide banners and not merely a text link that is barely visible), it starts at 1% and holds this value for 6 months max, then it starts to fall to about 0.5% average where it freezes. We tried different approaches at youporn - different length of clips, different editions and it doesn't seem to matter. Surfers see through any edition and only click at 1% when it is relatively new, and then 0.5% when it is relatively old.
We tried tube campaigns for two other programs where we're partners at and results were exactly the same. All other owners that I know and trust their opinions also reported very close results.
The bottomline is that while tubes can certainly produce some sales to paysites, those sales are by no means impressive for the vast majority of programs, and cannot support our industry in it's proper state with hundreds if not thousands of active programs producing all types of content for all niches. Tubes can even produce some moderately succesful campaigns for a selected few programs/paysites that fit into the momentum perfectly with the particular type of content/niches that are hot topic currently among tube surfers, but that's not going to last long - as the novelty wears off their results will start getting increasingly more disappointing, and they can not compensate their decline in sales with tube traffic through other sources because there are no other sources, tubes are eating our industry alive, both paysites and webmasters who're loosing traffic to tubes.
And I do not even take into account stolen content, which only makes matters worse. All tubes without exeption post stolen clips, the difference is only that some post more of them and some less.