Said this before and will say it again...
High ctr is usually the main goal but high ctr is not necessarily the be-all end-all of tube marketing. Highly branded but low ctr with high conversions can earn more than high ctr with unbranded ads that get crap conversions and this seems counter-intuitive to many folks used to just focusing on high ctr as a measure of a campaign's success.
Of course, getting to a point where high ctr is generating great click to sales/joins is the holy grail of tube marketing.
Niche makes a difference. Brand helps. Content quality is important, but I see plenty of programs doing well even though the content does nothing for my cock-O-meter and I am sure it fails to register much on Robbie's as well.
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