Quote:
Originally Posted by DamianJ
1) Calculate ARPU on those sites
2) Set up goals properly in Google Analytics
3) Write very creative copy for AdWords
4) Buy adwords
5) Measure CPA
6) If CPA is less than ARPU, carry on with those campaigns, if it isn't, change the ads, keep tweaking to improve CTR
Key is VERY VERY good copy writing for the ads.
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You can fuck yourself really fucking good if you try this shit when you don't know what you are doing or how to work that system