Quote:
Originally Posted by pompousjohn
I also had a record high in March and april is lower, I think its pretty simple.
Payment processors were feeling good in march and had the scrub and fraud checking set fairly low. The increased sales volume got them feeling good enough about cash flow to run up security and this limits fraud joins but also produces quite a few false positives.
One they (not us) feel the squeeze from the reduced income they will turn it back down and we will all be trying to figure out what we did right again.
BTW Sara I don't know what you are referring to when you talk about form submit percentages. I get the approvals, I just don't know what you mean about join form percentages. Percentage of all visitors that visit your site that end up filling out the form? Percentage of uniques that convert to form submits, what?
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I actually just demonstrated that by posting my join form submission stats for the month of april for the last 8 years.
Notice how the form submissions percentages were always double digit.... well thats with different amounts of traffic, different content, different tours, different affiliates, over the years
the point here is consistency in the numbers...when their are *HUGE* unexplained spikes and drops beyond a normal spike or drop then one seeks answers that make sense not answers that blow smoke
with all the changes over the years the form submission percentages were always respectable double digits!
Now to see such a drastic reduction or what should better be called falling off a cliff....that to me is beyond making no sense...
to me and to anyone who studies stats that would be a huge red flag and would warrant some serious digging to find out why the disconnect.
Especially if the goal of all parties is to make money and grow our business.
In the real world you do not have record high home and auto sales in march only to have record low home and auto sales in april
If there was no disconnect somewhere we might see a drop in form submissions for april but not a record drop in april after a record high in march....that is unacceptable