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kane · 06-06-2012, 11:59 PM

There are two great docs everyone in an online business should watch. One is called Startup.com and the other is called e-Dreams.

Both show startup internet companies from their birth until their death. What it shows is that back then people didn't care about profit. Their idea was to start a site, get users, go public and cash in.

There is also a book called Boo Hoo about the creation and death of boo.com. It was written by the guy that started the company and he is pretty honest about what went wrong. They sold clothes and one of the main things they did wrong was pay all the return postage for any returns. What they quickly found was people would order 20 items, keep 2 of them and send the rest back so any profit from those sales was eaten up in postage.

06-06-2012, 11:59 PM
kane Too lazy to set a custom title Join Date: Aug 2001 Location: portland, OR Posts: 20,684	There are two great docs everyone in an online business should watch. One is called Startup.com and the other is called e-Dreams. Both show startup internet companies from their birth until their death. What it shows is that back then people didn't care about profit. Their idea was to start a site, get users, go public and cash in. There is also a book called Boo Hoo about the creation and death of boo.com. It was written by the guy that started the company and he is pretty honest about what went wrong. They sold clothes and one of the main things they did wrong was pay all the return postage for any returns. What they quickly found was people would order 20 items, keep 2 of them and send the rest back so any profit from those sales was eaten up in postage.