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Tonight's episode was again great, covered Steve Jobs.
His first computers were flops, the Lisa and early Macintosh versions didn't sell and he left Apple and created Pixar as we know it today. From the success there, he returned to Apple and started to concentrate on producing what consumers wanted and with these products created the mystique we all know today.
It was helped by advertising, still that was just the cream on the top. Which is why today the amount of advertising required today to get people waiting outside stores over night to be the first to get the latest version is minimal. In fact the media does it for free.
Again it re-inforced the point, ultimately customer satisfaction is what makes the difference. Because his first few computers were advertised, people just didn't buy them.
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