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some of it is just guts and timing. For example. I remember Mike who ran Porncity and went by the name Mayor talking about when he first started the porncity free host they ran ads for other sites at the top of all the pages. Then as traffic picked up they started pre-selling those spots and were making some good money with them. Then he decided to take the plunge and he started a couple of his own paysites and send that traffic to those sites instead of other people's and it made him a millionaire.
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