Apologies if this is already posted, but didn't find it in the first 5 pages. I thought there would already be some heated discussions on this ...
After .xxx, here come .sex and .porn sites
NEW YORK (CNNMoney) -- The .xxx Web domain was a controversial lightning rod -- both religious organizations and a porn industry trade group fought against it. Now, the company behind the adult-themed domain wants to launch .sex, .porn and .adult.
ICM Registry, which brought .xxx to the world in December, wants to score three new racy suffixes in the upcoming expansion of the Internet's generic top-level domains (gTLDs) -- the ".com" part of website addresses.
The full list of applicants, and their proposed new domains, will be announced on June 13. But the process doesn't end there: Several applicants will be battling for hot domains, which are slated to roll out sometime next year.
ICM CEO Stuart Lawley doesn't want anyone to steal his inside corner in the world of online adult content. If another applicant emerges for .sex, he's prepared to slug it out.
"We've been very careful and responsible in what we did with .xxx, and we don't want someone to take over what we've done as the incumbent," Lawley says. "We're trying to produce clearly identified content that doesn't confuse consumers."
ICM took pains to develop a "best practices" model in its launch of .xxx, he says, including daily malware scanning of its 200,000 registered sites; a "no-tolerance" policy on illegal content like child pornography; and a trademark-dispute process.
http://money.cnn.com/2012/06/11/tech...main/index.htm