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Old 06-15-2012, 11:27 AM  
Sly
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Join Date: Sep 2004
Location: Austin, TX
Posts: 31,256
Quote:
Originally Posted by Wizzo View Post
CPM usually refers to ad views not clicks was my question but thanks for the info.
For some strange reason, a lot of brokers refer to that as CPM now, especially with mobile. Always confuses me, too.

CPM is now used as 1000 banner impressions, 1000 mobile redirects, and now apparently 1000 clicks.
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