Quote:
Originally Posted by baddog
Am I correct in my understanding that only the original producer can have content fingerprinted and it must be exclusive content?
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Depending on what you mean by "exclusive content," the answer is yes and no. ;-)
It is my understanding that only the rights-holder can have content fingerprinted (and make legitimate use of it, at any rate; I would not recommend falsely asserting copyright in order to fingerprint content owned by a third party, as doing so carries liability all its own) but it is not the case that the rights-holder can never have licensed that same content to another party.
Anyone the rights-holder licensed the content to cannot fingerprint the content, or make use of the system with respect to that content to effect take-downs or monetization, but their license to use the content will still stand, subject to any limitations on use that exist in the original licensing agreement, of course.