Hello!
I took a look at your site, and saw, that from the content point of view, it is a total wreck (sorry, no offense). Even the title of the index is not done well (I would even go as far as to say, that the title has not even been touched).
All the metadescriptions and titles of other pages are not only doubled but also a real mess.
My personal advice - before you start any SEO for this site, you should fix all those issues, otherwise links will have little or no effect, if the site is not optimized.
Neither Panda nor Penguin are messing around, so you should take the issue of unique content seriously.
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