Most of the traffic at Digg nowadays is indian blog spammers. They really fucked up a good thing by alienating their userbase.
Here is a fairly detailed but sarcastic look at what actually happened in comic book form:
https://secure.flickr.com/photos/250...n/photostream/
https://secure.flickr.com/photos/250...38180/sizes/o/
http://www.flickr.com/photos/2503608...n/photostream/