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We have tested the shit out of price points and on the current sites $29.95 outperforms by a long shot. We even went as low as $9.99 and it brought sales to a stand still. Back to $29.95 and the sales came back. Almost defies logic.
We're about to open some new sites and will test those as well, but I won't be shocked to find the same is true for them.
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