Quote:
Originally Posted by CarlosTheGaucho
Me as a surfer would be suspicious to anything cheap, for $ 9.99 would expect either not much content inside, not as good as other sites, getting my card banged etc.
It's the same flawed logic - why are they cheaper than others?
I assume someone who joined sites for $29.95 before and was satisfied will also be hardly persuaded to join by a lower price, unless it's review site surfers who, according to experience, usually look for a discount, try to download as much as possible and cancel immediately so they don't get rebilled.
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Too cheap and I agree. However, $29.94 outselling $24.95 doesn't make a lot of scenes to me. $29.95 outselling $32.95 or $39.99 also doesn't make a lot of scenes. It just seems there is something comfortable about $29.95.
I've also seen stats of a few larger companies who offer $1 trials. Silly numbers.
That said, file lockers sell the hell out of $9.99 memberships. Not sure if you saw any of the Oron stats, but they were selling insane numbers of memberships. You would think the same logic would apply there, a higher cost would result in more sales. Who knows, maybe it would. But who can't afford 9 bucks?
Whatever the case, this is the importance of testing, testing, testing. And what works for me may not work for you.