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AJHall · 09-10-2012, 01:57 PM

Your software and your tour style are not the problem. Your tour is simply not selling people well enough to make them want to sign up.

A tour's job is to sell the customer, to tease them and convince them to sign up by offering enough benefits and leaving them wanting more so they have to join. Currently it appears more like your strategy is to show someone endless samples in the hopes that they see something they like and sign up.

Look at some of the more successful sites in yours or similar niches and note the differences between your tour and theirs. 1 major difference is that most are not showing page after page of updates. I also don't see a lot of 1 minute preview videos like you're showing. I saw one sample with a free trailer 1:27 in length. It's way too much free video for what you're trying to achieve sales-wise.

I suggest you try this:
Test a 1, 2 and 3 page version of a CMS powered tour that shows only your best quality or most popular 10 updates. Limit surfers to only viewing 5 free preview videos. Cut the length of your free videos to no more than 30 seconds. Show a models index page of all your models but make the thumbs link to the join page. Make your footer thumbs slightly smaller to fit 4 per row and show more of them but make them non-clickable. Rework your update description text.

If it was my site this is all I would do. I tell you this having designed hundreds of tours over the years for some very big programs. I would also pay someone to design 3-5 really nice header graphics and rotate them on page load.

You may want to dump the transparent tour. It's possible that your updates are not varied enough for you to benefit from showing more of the same thing over and over as a strategy to make people want to join. If you do decide to keep it, definitely do not link to it from the standard tour. All you're doing now is saying "see more, see more, see more" when you want to be saying "sign up, sign up, sign up."

Focus on the tease factor and I bet you'll see more sales.

AJ

09-10-2012, 01:57 PM
AJHall Confirmed User Industry Role: Join Date: Nov 2002 Location: Southern California Posts: 1,306	Your software and your tour style are not the problem. Your tour is simply not selling people well enough to make them want to sign up. A tour's job is to sell the customer, to tease them and convince them to sign up by offering enough benefits and leaving them wanting more so they have to join. Currently it appears more like your strategy is to show someone endless samples in the hopes that they see something they like and sign up. Look at some of the more successful sites in yours or similar niches and note the differences between your tour and theirs. 1 major difference is that most are not showing page after page of updates. I also don't see a lot of 1 minute preview videos like you're showing. I saw one sample with a free trailer 1:27 in length. It's way too much free video for what you're trying to achieve sales-wise. I suggest you try this: Test a 1, 2 and 3 page version of a CMS powered tour that shows only your best quality or most popular 10 updates. Limit surfers to only viewing 5 free preview videos. Cut the length of your free videos to no more than 30 seconds. Show a models index page of all your models but make the thumbs link to the join page. Make your footer thumbs slightly smaller to fit 4 per row and show more of them but make them non-clickable. Rework your update description text. If it was my site this is all I would do. I tell you this having designed hundreds of tours over the years for some very big programs. I would also pay someone to design 3-5 really nice header graphics and rotate them on page load. You may want to dump the transparent tour. It's possible that your updates are not varied enough for you to benefit from showing more of the same thing over and over as a strategy to make people want to join. If you do decide to keep it, definitely do not link to it from the standard tour. All you're doing now is saying "see more, see more, see more" when you want to be saying "sign up, sign up, sign up." Focus on the tease factor and I bet you'll see more sales. AJ __________________ Owner, Elevated X - The 4 Time Award Winning Adult CMS Software Company Used by More Than 2000 Adult Sites.