View Single Post
Old 09-26-2012, 09:18 AM  
Sarah_Jayne
Now with more Jayne
 
Sarah_Jayne's Avatar
 
Industry Role:
Join Date: Dec 2002
Location: Los Angeles
Posts: 40,077
Quote:
Originally Posted by Loki View Post
Will do



according to the "wrap up report" published on the convention website:


(Full breakdown of traffic can be seen at: http://www.adultvirtualconvention.com/2012/report.html )

As for demographics that was not published in the wrap-up-report (But I will make sure to pass along that that info SHOULD be included in future reports as we DO have access to that information so I know that the office folks have it as well.

as an example I can give you a portion of my stats from "Loki Land" (This is only a small selection of the total stats as our total stats are spread over 7 worlds that make up the full Loki Land World.)

LOKI LAND STATS JUNE - SEP 24th 2012

TOTAL UNIQUE MEMBERS 14,249
TOTAL SESSIONS LOGGED: 24,310

AVERAGE AGE:
25% 18-25
28% 26-35
27% 36-45
21% 46+

GENDER:
53% Males
45% Female
2% "Other" (Transgenderd)

I will add that gender is subjective as anyone can create an account and pick whatever sex they want to be, so some men may be women and some women may be men, however I hold more trust in the age stats as every paid member has gone through some sort of age verification (ranging from the "traditional" credit card join, to sending in docs / proof in some cases)

From what I observed during the last AEVC the demographic was a mix of people from our industry in the form of exhibitors, speakers and attendees, first time members who learned about the convention from a number of news sites, blogs, and social media and existing members of the platform who took part in the events as attendees.

if you would like to know more about the stats (of our world that is) feel free to ask, I'd post it all here but it would be a pure flood of numbers, figures and percentages that would most likely just get lost in the shuffle lol.

I do want to add this though...

As I've been in the adult industry myself since the late 90's I know that at first glance the numbers I posted could be "small" or even "laughable" BUT what needs to be kept in mind when dealing with these stats...

Every single "hit" or "session" or "member" is what the industry would call both TARGETED and PRE-QUALIFIED traffic, The bulk have all spent money to be a full "VIP" members and most of those also spend additional money each month, week and even some each day inside the platform.

-Loki-
I don't really care about gender as much as I care about if affiliates are there or if it is just the same folks I meet at 'real' world shows showing up with their avatars.
Sarah_Jayne is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote