Originally Posted by dgraves

I was always curious about this. Why would a surfer have to watch a 5 minute clip to know if he's interested or not? If this was effective, wouldn't Hollywood have figured this out long ago and made 15 minute trailers as opposed to 1 minute trailers?

If they can sell a 2 hour movie with a 1 minute trailer, why do we have to use a 5+ minute teaser to sell a 15-20 minute video?

This is part of the reason why this industry struggles. It's full of people that have no clue what they are doing and they just follow the pack.