Good spot. Ms Whalen's a white hat evangelist who also famously wrote;
http://www.highrankings.com/dear-google-290
Dear Google,
I'm tired of you making me look like a fool.
I've spent a good portion of the last 10 years patiently explaining to business owners and budding SEO enthusiasts that the key to being found in Google is to have one, great, Photo Credit: Eschipulall-encompassing website. That throwing up multiple keyword-rich domain doorway sites is a fool's errand. That writing crappy articles and submitting them to networks full of other crappy articles is a waste of time and bandwidth. That keyword-stuffed gibberish on your website just makes it look stupid. That link farms are spammy.............
The worst part is how you've single-handedly created the entire link-building and link-buying industries. Link building is the most distasteful, horrible act to have to perform for a website.
Looksl like she got her wish