Originally Posted by robwod

To be fair, that's been a base practice by most ad blocker software over the past decade, to block standard IAB (Internet Advertising Bureau) banner specifications, common keywords for banner names and folders (banners, ads, etc), not to mention a multitude of banner ad servers in various database lists. My point is, this is not at all exclusive to adblock or adblock plus.

Some of the easiest way around most of them is to store your banners locally, on the SAME domain as the content, and use folder names like pictures, media or whatever to store them, and name the banners anything other than common banner names or names with banner dimensions in the filenames. For implementation, add a pixel or two to the banner sizes. So, 302x301 for example instead of 300x300. There's a multitude of ways around it if one really wants to do it.

But I'd never ever block someone from accessing our sites who has one installed. Instead, we try to engage that user in alternate methods that may be more complementary to the experience they seek.