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Old 01-28-2013, 03:16 PM  
benk81
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Join Date: Dec 2010
Location: London
Posts: 191
Hi There

Just thought i would address this one myself

Firstly thanks for a good post on the forum, there is plenty of chat going on and its good to ask these questions - you make a fair question to ask why this happens. Obviously a lot to go through so ill do my best to answer each point.

Reporo does buy traffic from other networks and this is no secret. As the world and industry consolidates its products and offerings it is normal to source traffic from a mutitude of places - an asset every good ad network, i believe should do.
Addresing the other networks individually, we buy directly from juicy ads and traffic holder but i do not believe we currently buy from plugrush. We serve around 16m redirects a day at present but our buys from JA and TH (and a handful of other networks too) make up around 800k of this traffic. - so just 5% ish.
The remainder is direct deals with publishers who do not have mobile versions of their site whose traffic we have acquired via one of our pub acquisition team in one of our 6 offices and sometimes with the help of brokers who know publishers we do not or who have agreed rates with them - the same like any agency representing anyone.
It is also true that we have some relationships with affiliate programs who send us the traffic they cannot monetise as we have the buyers seeking most inventory forms far beyond just geo and OS.
Finally the remainder comes from buyers of inventory - and herein lies the question of why some buyers but perhaps not yourself, buy from both reporo and other networks too, who when they buy lets say Android 3g in France and that they only have a CC billed version for the wifi users they just bought form a network who doesnt have carrier targeting, they send the wifi to us to sell to our buyers and they keep the wifi thus improving their ROI and profit margins.

Re geoedge, i use it myself 12 hours a day and whilst a great tool it doesnt imitate the operator targeting and in many cases a good site will still pick up that your not on an actual mobile device - our netowrk does.

So to answer the question re networks sellign to us - surely they just sell to whoever pays the most? If we have live campaigns in 61 geos and they only have them in 30, why shouldnt they look to monetise that inventory and make both themselves but also their publisher the most amount possible?

Regarding your last point i hope this is not taken the wrong way but we believe we have an excellent product with great reach targeting and penetration so if another is able to buy our traffic and sell it on then we back ourselves to be able to find that solution and keep as much in house as we can.

Hope that helps clear any blurriness up from our side.

From an action point of view, id be more than happy to pick this up with you offline and set up any test cases youd like, to put your mind at rest and do these tests gratis so you can come back and be a healthy and happy buyer.

cheers

Quote:
Originally Posted by nastycreator View Post
Hi Guys I want to comment something with you.

Do you think that REPORO could be a SCAM for advertisers?

I mean:
Reporo have a very little traffic from webmasters. Almost all traffic is bought from other ad networks. You could check this very easy way:
If you visit the redirect code of juicyads you will find first network ads, and after Reporo redirects.
If you visit the redirect code of Plugrush you will find first network ads, and after Reporo redirects.
If you visit the redirect code of trafficholder you will find first network ads, and after Reporo redirects.
And more more more ad networks.

I'm useing GEOEDGE proxy and I assure you that this happens in a lot of countries.

I have a question for all those networks... Why are you selling your traffic to other ad network???? I don't understand this policy. with this behavior you are subtracting efficiency to our advertising, because we (the advertisers) are buying you and reporo traffic. And finally we are paying twice impressions for the same user.

And one more question to Reporo. Why are you buying traffic to other networks and sell it to other advertisers??? Currently I'm buying traffic to those networks too. I don't understand. I don't need another "media buyer". If I need traffic from Juicyads I want to buy myself and, I don't want you to buy for me.

And the last thing....
In Reporo Terms and conditions you will find this:

No Assignment or Resale of Ad Space.

The parties may not resell, assign or transfer any of its rights hereunder, except to any of their Affiliates provided that such Affiliates are not competitors of the other party. Any other attempt to resell, assign or transfer such rights will entitle the other party to terminate this contract immediately, without liability on the part of the terminating party. "Affiliate" means in respect of a party its "holding company", its "subsidiary company" or a subsidiary company of its holding company, as those terms are defined in section 736 of the Companies Act 1985.

it's funny, right?
They don't permit to do the things they are doing
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benk81
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ben (at) reporo . com
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