another fair point but tying this in to why we push for the highest rates, is not to line our own pockets. of course we have to make a profit too but even given we get along, we are still competitors and always striving to do one thing better than another to get a competitive edge and that comes by being able to pay the publishers the most.
The space has become increasingly competitive in the last 12 months and everyone is putting on the squeeze - advertisers to keep their CPA low and publishers to keep inventory prices as high as possible. If anything i would say publishers are wiser to the capabilities of each partnerthey choose and so they should as they too need to make a margin.
Quote:
Originally Posted by signupdamnit
I've observed that lately many of the traffic networks are quite friendly to one another on the board. Another downside to collusion between networks is that it will have the tendency to reduce the prices paid to publishers and increase the prices paid by advertisers because you eliminate some natural competition.
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