not entirely sure thats fair.
we have bought inventory from publishers and been burned just like any other buyer testing something out to test its quality.
the market told us that in some cases payment up front, be it tested or untested was what was required to move forward and we responded, learned in which profiles of which we were weak and improved such as expansion in to new territories or filling unsold inventory spots others never wanted and found the buyers who did want it.
I see this as benefiting the eventual buyer as this traffic was previously not being sold to them and we did it at a rate that met their CPA, benefitting the publisher for the same reasons and obviously ourselves for putting the work i nto find the buyer as well as whatever number of years building an ad server with the capabilities to facilitate such a buyer.
Quote:
Originally Posted by spankmo
always said the same 'the only one who makes money is the traffic network broker'
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