Originally Posted by TheSquealer

This is just my opinion, but if i were to write tutorials, my first goal would be to get people to engage and then second, to act on the information. I would frame it and communicate it in a way that's important and meaningful to the reader. Ex: "How I got to 5 sales a day with Reddit in 2 weeks - a step by step guide" (specific ($/timeline/steps, benefit is stated, its important to the audience etc) vs "get more traffic from reddit" (no real benefit implied or stated, no goal, no objective, no step by step plan indicated in the title, no stated purpose, no endgame other than "traffic" etc.)