Niktamer

Got it, was in my spam.

Back to the subject.

Here some other good references about CTA

http://en.wikipedia.org/wiki/Call_to_action_(marketing)

http://www.noupe.com/design/50-effec...n-buttons.html

And dont forget, to know if it work .. you need to do lots of A-B testing.
http://contentverve.com/ab-testing-a...tions-of-2012/

We seen ROI grown by 50% by changing one word, or one color without even changing the CTR of the banner.

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