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Nowadays is average 10-15% of every webpage visit done by a mobile device, so you have to make sure that you optimize your website for mobile users as well.
Mobile has a very big advantage over the normal web and that is the way of billing. Mobile content billing (MCB) This means that if someone use his 3/4 G network then there is only one click needed to convert the user. If the user use a WIFI connection then he has to give in a phone number so we can trace his identify the user and still bill him.
Conclusion: The conversion rate on mobile traffic is much higher then the conversion rate on desktop traffic. The major reason for this is, the way of billing.
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