The most expensive traffic is insurance and travel as far as keywords. I would suggest targeting the location your advertising from rather than your destinations.
Target your local market as this will likely bring you the customers you need rather than try buy your way up any engine lists. Submit to as many locations as you can targeting areas your covering and selling to and from. Find luggage shops in those areas buy their space ask people for advertising that don't even offer it you may be surprised. Eg find a page in engines that you want and ask for an add on that page. Buy as many keyword domains that cover that industry and point them towards the brand your marketing linking to one another at same time. A lot will rely on the name some domains that don't quite sound that good will get more traffic than the ones that do sound the part all because it is all about what people type. Eg: type tube thinking your going to see all tube sites and your results will have cylinder tubes so you tag on second or third word afterwards so an at first average sounding domain suddenly ranks well.
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