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You just named people who do it, but you're not interested. I think it's slightly more work than a WP theme.
Single models or sub 10 models simply work on existing sites rather than have the added hassle of setting up and dealing with running the back end script.
Anyone who seriously wants to start a cam site would hire programmers to do it.
If you think it's lucrative, then do that, get one made, and sell it for $999. But I'm pretty sure if you go to the expense of making your own cam script, it's far more lucrative to just start your own site.
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