Originally Posted by signupdamnit

It's not 100k to send, the example is 100k hitting the affiliate's site. It's a big difference.

0.75% ctr is about what I see per spot with most of the newer sites I work with when I put up paysite banners or links. Admittedly they no longer have prime spots but even with a top header it was pretty bad and near 1%. Also I don't build sites anymore with selling paysites in mind. I don't use sponsor content or if at all it's under 10% sponsor content. They aren't even porn sites technically.

Historically I used to be able to achieve 3% ctr just a few years ago with a couple good spots. But it has fallen and with each additional ad spot added you see diminishing returns.

What is happening these days is that people see it is a spot for a paysite and they don't click because they have no interest in paying. Or if they do click it's to see what to search for in Google to get it for free.

If I do see something getting a great ctr and it's converting I will notice it and try promoting the hell out of it. But that is barely happening anymore for paysites. It's rare.

For cam sites and with cam traffic I'm able to get up to a 20% ctr and convert to 1:20 unique to free still. It's a totally different ball game there. If I make a similar site for paysites which is focused on selling paysite memberships I'm lucky to get a 1% ctr even if it's micro-niche. They don't care to pay for the product. They just don't want it and have no interest. Why should they? They've probably seen it before and it's available for free elsewhere with one or two clicks.

In the very old days you could easily get 10% ctr and 1:200. Yes. The difference was the demand for the product.

Your stated ctr rates are very good. Where is that from and are you only counting the actual clicks definitely from a click on the promo or are you also counting type ins? That's another thing where affiliates tend to get screwed. Most promo materials have the site url all over them. The affiliate ends up getting credit for half the people he or she actually sent. You have to account for these differences when trying to see what the affiliate experience is. If you cut the ctr in half, you just cut the affiliate revenue in half too all other things being equal. All this stuff matters.

I have to go where the money is and where I get the best returns for my time.